For those who are unaware, on June 27th the Tractor Supply Company submitted to pressure from conservatives activists, stating that it will be eliminated DEI practices and ceasing funding for climate emissions programs. Here is that statement in full:
“For more than 85 years, Tractor Supply has been focused on one thing…serving Life Out Here. Every day our 50,000 Team Members take care of our customers like family. We deeply value our relationship with our customers and the communities we call home.
We are passionate about being good neighbors in our hometowns because without you, we would not be what we are. It is imperative to us that our customers’ hard-earned dollars are taking care of our Team Members and the communities we all love. As you supported us, we have invested millions of dollars in veteran causes, emergency response, animal shelters, state fairs, rodeos and farmers markets. We have also invested in the future of rural America. We are the largest supporter of FFA and have longstanding relationships with 4-H and other educational organizations.
We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart.
Going forward, we will ensure our activities and giving tie directly to our business. For instance, this means we will:
No longer submit data to the Human Rights Campaign
Refocus our Team Member Engagement Groups on mentoring, networking and supporting the business
Further focus on rural America priorities including ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring nonbusiness activities like pride festivals and voting campaigns
Eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment
Withdraw our carbon emission goals and focus on our land and water conservation efforts
We will continue to listen to our customers and Team Members. Your trust and confidence in us are of the utmost importance, and we don’t take that lightly.
As we look forward to celebrating our nation’s independence, we also celebrate our more than 50,000 team members across 2,250 stores. Rural communities are the backbone of our nation and what make America great. We are honored to be a part of them.
We are always here and ready to serve you and your family with our legendary service for the life you love. See you in the stores.”
Before you get too excited, ask yourself, “Would Walmart ever do this?” The answer is no, Walmart or Target will not step back unless absolutely forced to. Jack Daniels launched its own transgender ad around the same time as Bud Light, but Jack Daniels has a wider consumer base and flew under the radar. Some companies might be battles worth picking in your mind, but please don’t try to boycott Walmart.
On the surface the Tractor Supply statement looks like an absolute win. In many ways perhaps it is. However, when it comes to the culture war we have to think about what winning actually looks like.
Winning a culture war can only mean the elimination of or separation from the opponent. The globalist blue-state culture wishes to eliminate the localized red state culture(s). This is simply a fact. The goal is to indoctrinate the new generations into the globalist mindset, or simply migrate other populations into the same areas. Therefore, the only way a red state cultural victory can occur is if red staters somehow become the new national elite and begin to do the same. Failing this, the only other solution is to separate from these very antagonistic blue-staters.
Neither of these outcomes is likely. Red state culture is directly tied into lower-class ways of thinking, this is why the “hicklib” stereotype exists. You’ll never have the ranchhand president, (the best you can hope for is a New Yorker that you like), and you most certainly won’t replace the entire laptop class with various blue-collar workers. You also can’t simply commit genocide, which I would prefer you didn’t do anyways. As far as separation goes, there isn’t a logical approach. The cultures might be called “red state” or “blue state”, but they’re actually mixed in every state and every city within these states. Even if you could physically keep those globalists away, are you going to Chinese Firewall them out of your internet? If not, how are you going to stop this guy…
from showing your kids this sort of nonsense…
No, the truth is you’re stuck with the blue-staters. They aren’t stuck with you though, in fact, they want you all dead and they are more than willing to tell you so in detail..
But there’s good news! Most of these same people would have been Nazis under a different timeline. They’re mostly all worked up because the regime’s propaganda networks made them so. Eliminate the regime, and you eliminate almost all of these people’s rage, (although there are some who are real ideologues). Therefore, if you want to survive the culture war, you have to replace the entire regime with one which is disinterested in the fight altogether. This is the only way forward.
Despite this, I do believe that Tractor Supply, Bud Light, etc. are victories. But the battles themselves are inherently defensive, and defense doesn’t win wars. The reason I call them victories is because they force the enemy to wait before he eliminates you. In a similar vein, abortion restrictions are helpful because they ensure progressives can’t practice their sacred rituals in your land, regardless of how you personally feel on the subject. But all of these are still temporary. Fundamentally we are fighting delaying actions in doing this.
The goal can never be to win the culture war, but it could be to eliminate the war altogether…
With how weak the regime is getting due to its own corruption it may well be that all we have to do to win is draw out the fight long enough to outlive them.
I like your thinking here. Just food for thought, I'm musing out loud:
Did we defeat the British because we overwhelmed them or because it became too difficult to prosecute the war regarding scope, distribution of resources, and how American forces could turn up then disappear? We never took the fight to Britain and overwhelmed them, we just made it too hard for them to maintain control over the colonies financially - the war was too expensive for them and logistically the couldn't subdue all of us.